Traditional insights work has been archaeological, digging through data to uncover hidden truths about consumer behavior. You’ve excavated preferences, unearthed motivations, and reconstructed decision journeys. This careful, methodical work revealed …
A carotenoid that’s already widely available in fruit and vegetables, and as a supplement, has been found to bolster the cancer-fighting abilities of immune cells, making it a promising new …
Think back through your day and consider all the amazing tasks your brain has helped you perform. From brushing your teeth to eating your lunch and reading the words on …
New U.S.-Brazil study points to ways of countering election misinformation, political scientists say
Two key gene variants may have made early domesticated horses more tame and more physically resilient to bearing a rider, researchers report August 28 in Science. The resulting horses were …
The textbook picture of how planets form – serene, flat discs of cosmic dust – has just received a significant cosmic twist. New research, published in the Astrophysical Journal Letters, …
Tuck into a green dish of bivalves Shutterstock/Plateresca Picture an environmentally friendly food. Your mind might turn to the humble lentil, but is it possible to eat more luxuriously while …
Series of droughts chronicled in cave rocks likely pushed civilization to breaking point
Toxic pollutants from a Southern California river are infiltrating the air. Polluted water surging along a turbulent section of the Tijuana River in San Diego can release toxic gases, including …
Too little snowfall is now also shaking the foundations of some of the world’s most resilient ‘water towers’, a new study led by the Pellicciotti group at the Institute of …